🛍️ SATOU: Sugar-Free E-Commerce Website

SATOU is a sugar-free e-commerce concept and website designed for health-conscious individuals, diabetics, and anyone looking to reduce their sugar intake. From business planning to full website development, the project involved building an intuitive, mobile-friendly platform with essential e-commerce functionalities, visual branding, and security considerations.

📌 Project Scope

• Defined a target audience (health-conscious, diabetic, low-sugar consumers).

• Conducted market research through user surveys and analysis.

• Built a complete business strategy including SWOT, competitive analysis, and budgeting.

🧠 Design & Branding

• Developed the brand name, logo, color palette, and social media identity.

• Created product mockups and Instagram visuals using Photoshop and Illustrator.

• Focused on a clean, modern aesthetic that reflects a health-focused lifestyle.

💻 Website Development

• Built using WordPress + Ecwid for full e-commerce functionality.

• Included:

  • User accounts & email verification

  • Product filters, zoom, and recommendations

  • Cart, checkout, and payment integration

  • Order tracking system

  • Live chat and contact forms

• Designed for mobile-first usability, ensuring responsiveness and accessibility across devices.

🛠️ Tools & Skills Used

WordPress, Ecwid, Photoshop, Illustrator, Figma, UI/UX, E-Commerce Strategy, Business Planning, Survey Design